This soap, formulated from the unique mud and minerals of the Dead Sea, is mixed with pure and natural plant oils free of any animal fats or detergents. It is both cleansing and conditioning for the face. It helps to nourish and purify the skin, while reducing its impurities, to make skin healthy, clear and younger looking. Tip: For maximum benefits, leave the Bloom rich soap foam on for 1 minute before washing off.